CREATIVITY CURIOSITY ENTHUSIASM

About

Meet Kayla.

I’ve known I was meant to create for as long as I can remember—it’s what energizes me and makes me feel most alive. For over a decade, I’ve worked in the advertising industry, crafting and executing digital strategies across paid social, search, and native campaigns for both local and national brands. In my current role as Senior Lead of Creative Strategy, I develop campaign strategies for influencer partnerships and content-driven activations for brands.

creative direction and execution:

Led, directed, and executed brand shoots from concept to completion for Freehand Chicago, Silver Lake Pool & Inn, Jeni’s, Dagne Dover, ABM’s Master of Mixes, Josh Charles Fitness, Acid League, No Fine Print, and Moment

Production support:

Supported on set as a Production Assistant and Creative Director and Assistant for Foxtrot Market, Jetson Health, and Cooper’s Hawk Winery

One of my greatest joys is bringing a brand’s vision to life through content—handling everything from campaign ideation and coordination to creative direction. There’s something magical about watching a concept take shape and come to life on set and then to later view as an ad. Creating fills my soul. Sharing, for me, is about connection—inspiring others to feel something, think differently, or see the world in a new light.