Meet Kayla.

I’ve known I was meant to create for as long as I can remember. It’s what energizes me, challenges me, and makes me feel most alive. Over the past decade, I’ve built my career at the intersection of strategy, creativity, and culture, developing digital campaigns for both local and national brands across paid social, search, and content-driven channels. Most recently, I led creative strategy for influencer partnerships, integrated campaigns, and new business pitches, helping brands uncover fresh perspectives and bring ideas to life.

creative direction and execution:

Led, directed, and executed brand shoots from concept to completion for Freehand Chicago, Silver Lake Pool & Inn, Jeni’s, Dagne Dover, ABM’s Master of Mixes, Josh Charles Fitness, Acid League, No Fine Print, and Moment

Production support:

Supported on set as a Production Assistant and Creative Director and Assistant for Foxtrot Market, Jetson Health, and Cooper’s Hawk Winery

CREATIVE STRATEGY:

Led campaign strategy, new business pitches, commercials, and creative concepts

One of my greatest joys is bringing a brand’s vision to life through content—handling everything from campaign ideation and coordination to creative direction. There’s something magical about watching a concept take shape and come to life on set and then to later view as an ad. Creating fills my soul. Sharing, for me, is about connection—inspiring others to feel something, think differently, or see the world in a new light.